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Draft Programme

The programme of Smart AgriMatics will contain several sessions organised around a specific topic. 


The presentations are available below.


Topics (click for more details on sessions):

  Plenary Opening Session
Farming in the Cloud
Intelligent Perishable Goods Logistics   
Supply Chain Digitization
Information & Data Exchange  
Smart Food Awareness
6 Global Strategy for ICT in Agri-Food
  Plenary Closing Session

Check the timetable

Page last updated on 2 July 2014

Plenary Opening Session

Vision and strategy for eBusiness in agri-food

Moderator Krijn Poppe (LEI Wageningen UR)


Welcome address and introduction into the conference - Sjaak Wolfert, LEI Wageningen UR

Several key representatives of agri-food companies operating at a global level will demonstrate their vision and strategy on eBusiness and ICT development 

The European Commission will share their vision on eBusiness and ICT development in the European Union

  • European CommissionMichael Berz, Policy Officer at DG Enterprise and Industry / Project Officer eFoodChain project

Farming in the Cloud
Session 1.1 Crop Protection Information Sharing

Contact person: Daan Goense

The use of field sensor and satellite -data to intelligently manage the application of pesticides for maximum crop protection


A. The Future Internet as the key enabling factor for intelligent crop protection

The use of FI-Ware principles for intelligent crop protection will be presented and discussed in his session.  

The cooperation of different applications for intelligent Phytophthora control in potatoes          Daan Goense (Wageningen UR) 
The central role of the Business Collaboration Object Timon Veenstra (LimeTri)
The use of detailed weather information in farm management Luka Honzak / Marko Novak (BO-MO Ltd)
Farm Equipment as component in the Future Internet                                Peter van der Vlugt (Kverneland Mechatronics)

B. Future farm management applications based on Future Internet
Crop protection is only one aspect of farm management. In this session possibilities will be presented and discussed for other applications based on cooperation between different business partners.

Integrating Public and Private Data for an improved Crop Protection - The Pesticide Application Manager (PAM) Project  Martin Scheiber (ZEPP).
A business case on agricultural M2M mobility solutions for spraying and fertilizer application in Australia. Juan Pablo Hurtado (Grupo JAD Ltda).
The reference model drmCrop as basis for information sharing.

Daan Goense (Wageningen UR)


Read more about the session and the presentations.


Session 1.2 Smart Greenhouse Management & Control on FIspace B2B platform

Contact person: Sokratis Barmpounakis

Maximizing the efficiency of the business processes in the agri-food domain by Business-to-Business collaboration is the aim of the FIspace project. This session shows how: Farmers will be able to manage their Greenhouses in a more efficient way and handle their tasks more efficiently; End-Product Producers will be able to discover potential partners in a much more efficient way and retrieve updated information about products; Legacy/Back-end systems’ owners will deploy their systems in several collaborations; How diverse business actors will gain profit from participating in such collaborative processes. 


Smart Greenhouse Management & Control on FIspace B2B platform Presentations

The FIspace platform 

Sokratis Barmpounakis (University of Athens)
Greenhouse Management & Control trial scenarios  Sokratis Barmpounakis (University of Athens)
Greenhouse Management & Control app development Aggelos Groumas (University of Athens)
Remote assistance for smart greenhouses George Alyfantis, PhD (Mobics Ltd CTO)
Demo Aggelos Groumas (University of Athens)
Challenges in the Internet of Things integration Aggelos Groumas (University of Athens)
Discussion – workshop on potential new apps using the FIspace toolkit – The “FIspace-zation” of Agri-Food Business Processes
What would you like to see from your perspective in such a B2B collaboration platform?  

Read more about the content of the presentations in session 2.1 Smart Greenhouse Management & Control on FIspace B2B platform

Session 1.3 Smart Livestock Farming

Contact person: Kees Lokhorst

The potential of sensor-driven livestock technology on individual animal and group level is addressed in the concept of Precision Livestock Farming (PLF) where management tools aimed at continuous automatic monitoring of animal production, health and welfare in real-time are developed. To convert these data into useful information and decision support systems for farmers and service providers the development of mathematical decision support modelling (e.g. data mining and artificial intelligence), (wireless) sensor technology, ICT-infrastructure (web based, databases), standardisation (e.g. RFID) and user-centric design methods to evaluate the interest of cumulating data from different origins (biological, behavioural) and  to improve the quality of the diagnosis and support are required. In this session the following presentations of 15 minutes each will be given. This will be followed by a general discussion:



Real time open data exchange with robots and sensors for livestock farming: achievements and prospects of the Animal Data Exchange initiative 

E. Rehben, JP. Allard, F. van Diepen, B. van’t Land, R. Rognant, A. Werner 
Modelling in the Smart Dairy Farming project Kirsten Huijps, Claudia Kamphuis, Pieter Hogewerf
Automated Pig Weighting based on computer vision of 2D images Ivan Amat-Roldan, Iker Bilbao,  Antoni González, Agustí Rodríguez, David Verde, Claudia Climent, Pere Alemany, Joaquim  Soler, Daniel Rosés, Maurice Mergay, Johan Van den Bossche
Combining multiple layered data in eCow Toby Mottram (eCow)

Cow-centric data made available in real-time for model development

Matthijs Vonder, Gerben Donker


Read more about the content of the presentations in session 1.3 Smart Livestock Farming Modelling Tools


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Intelligent Perishable Goods Logistics
Session 2.1 Fish Distribution and (Re-) Planning

Contact persons: Marianne Hagaseth and Agathe Rialland (Marintek)


This session is about transport of fish in reefer containers. Discussion will focus on the technical and business challenges, followed by opportunities for ICT and cloud-based technologies to support business collaboration, service quality and more transparency in the supply chain.


A. Challenges in Fish Transport and opportunities for Future Internet solutions

The Fish Supply Chain and fish transport sector

Business processes; Current challenges; Existing IT support; New concepts


Transport planning

Current challenges and opportunities; Potential benefits from Future Internet solutions; 

Carrier and shipper perspective

 Northsea Containter Line

Group discussion 1: Barriers and Enablers for uptake of Future Internet solutions

Technical; Organizational; Legal; Business practice; Culture


B. Applications for operations efficiency and service quality in Fish Transport 

Demonstrations of Future Internet based solutions: 
Get started with FIspace: Integration of existing systems into FIspace platform and the role of Business Collaboration Objects

Group discussion 2: New business opportunities

Additional Apps based on the FIspace platform, and Possible future R&D projects


C. Workshop closure, open discussion and networking 


Read more about session 2.1 Fish Distribution and (Re-) Planning 



Session 2.2 Flowers, Plants, Fruits & Vegetables

Contact persons: Johan den Engelse, Johan Bremmer and Robert Reiche


Looks at the management of deviations (transports, products) that affect the distribution process for flowers, plants and fresh fruit and vegetables (transport plan, food quality issues), either deviation from the plan or other external events requiring re-planning. A focus is on Cargo and Asset Quality Tracking (“intelligent cargo”), Shipment Tracking (“intelligent shipment”) and lifecycle information tracking of cargo characteristics/Cargo Integration along the chain.



Introduction   Cor verdouw (LEI Wageningen UR)
Hot topics in the Fruits and Vegetable branche
Future Internet Apps
Johan den Engelse (Frug I Com / Greenport Digital Community); Robert Reiche (Euro Pool System) and Harald Sundmaeker (ATB Institut für angewandte Systemtechnik Bremen)
Introduction of the BOXMAN App and RISKMAN App 
Benedikt Mättig (Fraunhofer-Institut für Materialfluss und Logistik IML) and Gerald Neu or Holger Zimmermann (snoopmedia)
The flowers & Plants supply chain trial: challenges with respect to real-time logistics and quality control
Johan Bremmer (LEI Wageningen UR)
Virtualization of Horticultural Networks
Cor Verdouw (LEI Wageningen UR)


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Supply Chain Digitization

Session 3 Digitisation of business processes

Contact persons: Gil Gonçalves and César Toscano

This session will focus on the digitization of business processes (e.g. transactions, procurement, sales, import/export, etc.), and on results that can to stimulate the use of ICT and facilitate paperless B2B (Business-to-Business) data exchanges along the agro food value chain, with a view to support digital connection of SMEs into the value chain.


A. Motivation, challenges and approaches to the digitization of business processes in order to replace the current load of paper work

Benchmarks in the adoption of ICT in support of B2B transactions: a portrait from the European landscape  Gil Gonçalves, INOVAMAIS
The eFoodChain Reference Framework - an interoperability framework for B2B transactions along food supply chains
César Toscano, INESC-TEC
EDI Circle, digital invoices Frank Pisters, VAA ICT
FIspace (solutions) benefits for Shipment Tracking and Transport Order Management: challenges in Import and Export of Consumer Goods Haluk Gokmen, ARCELIK


B. Development of solutions based on the eFoodChain Interoperability Framework

The second part of the session will be focused on the development of solutions based on the eFoodChain B2B Connector and will follow a hackthon style; participants are invited to bring their laptops and previously install the eFoodChain B2B Connector available at or directly from, through which they will exercise the electronic exchange of business documents.




Read more about the content of session 3 Digitisation of business processes


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Information & Data Exchange

Session 4.1 Interoperability and standards for data exchange in agri-food business - Foundations for Integration: Linked (Open) Data in Agri-Food

Contact persons: Jack Verhoosel (TNO)Christopher Brewster (Aston Business School, Aston University) and Daniel Martini (Kuratorium Für Technik Und Bauwesen In Der Landwirtschaft) 

Despite significant developments and increased usage of ICT, there is much inefficiency today in the value chain management (or supply chain management) of almost every sector of the economy. Many companies are using incompatible eBusiness processes, ICT systems and infrastructures and data exchange models. The validity and acceptance of data models underpinning business transactions (e-Catalogues, e-Ordering, e-Invoicing, etc.) still follows national rules, making cross-border transactions difficult. Moreover, security, authenticity and integrity considerations lead to an operational risk and thus to a lack of trust. This results in a fragmented technological outlook, with a multiplicity of incompatible business standards, data models and ICT solutions and with very low interoperability levels, especially across borders.


A. Interoperability and standardization 

Improvement of the adoption of standards or the development of new standards in the agri-food chain. Special focus is on the processes and data exchange between the Farm Management Information System (FMIS) at the farmer’s side and information systems of other stakeholders in the supply chain.

ICT-AGRI ERA-NET and a mapping of ICT providers to farmers  Jack Verhoosel (TNO)
API Agro project Theo-Paul Haezebrouck (Station expérimentale ARVALIS – Institut du végétal)
The AgroIT project (Increasing the efficiency of farming through on open standards based AgroIT platform) Rok Rupnik (Datalab Technologies)

B. Open Data and Linked Data 

Enabling tracking and tracing in supply chains using semantic web and linked data.

Monika Solanki (Aston Business School, Aston University)
Foodie - Open Data for Farmers Sarka Horakova (Wireless Info)
Open data in the Netherlands
Tim Verwaart (LEI Wageningen UR)
Ontologies and information extraction to find relevant news items within the digitisation and standardisation in horticulture domain Don Williams
Semantics for the optimization of livestock farming Dana Karthin Tomic

C. Workshop: Technologies on the move - from processes to data

Featuring group work on application of standards, semantic and linked data technologies on agrifood problem scenarios. Participants will in a first phase pick from a set of scenarios (or bring in their own) and sketch solution approaches including necessary data models, sequences of action etc. A second phase will focus on exchanging results and demonstrating integration potential.

4.2 How to combine Taxonomy with Technology?

Chair: Henk Zwinkels (FloriCode) and Frans van Diepen (


The FIspace platform creates the technology to facilitate business partners in different supply chains to collaborate more effectively and efficient. But if technology is one, then taxonomy is two; and we need both to be able to realise the benefits of business collaboration.  In this session we will discuss the possibilities to combine the advantages of semantic standards (UN/CEFACT, GS1) with the advantages of the Future Internet technology of the FIspace platform. Based on the actual examples of UNCEAFACT standards like E-Labs, E-Fresh crops and animal traceability we will focus on the opportunities to encourage the implementation of these standards in practise with the use of the facilities of the FIspace platform. What are the possibilities to cooperate for Phase 3 of the  FIspace program? 



FIspace and semantic standards Frans van Diepen ( and Henk Zwinkels (Floricode) 
Standards in Business Processes Henk Zwinkels (Floricode) 


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Smart Food Awareness

Session 5.1 Tailored Information for Consumers

Contact person: Carmen Perea

This session is focused on the consumer. Key participants from the industry, academia, research and business will give us their vision on current trends and research in retail based on the consumer perspective.

A retail digital transformation: Think it. Design it. Get it. Silvia Castellvi, ATOS
IMPROVING THE SHOPPING EXPERIENCE. When food speaks to us. Eloi Montcada, PlusFresc
The role of experimental economics in food consumer analysis
The effectiveness of apps from a consumer perspective: The Veggipedia case Elvi van Wijk-Jansen, LEI Wageningen UR


Session 5.2 Meat Information Provenance

Contact persons: Tim Bartram and Huub Scholten


In Europe traceability in food supply chains is not only a compulsory requirement, but also highly necessary to guarantee food safety, food quality and consumers' trust in food. Especially the meat sector attracted ample attention in this respect as a consequence of major food safety crises, such as the BSE crisis, leading to new and stringent regulatory requirements on transparency. 

Consumers, regulators and the meat supply chain participants should have reliable information concerning the origin of meat (products). Several initiatives try to realize full transparency for the whole meat supply chain. The whole meat supply chain benefits from full transparency, as it enables optimization of all partners’ business processes. 

A. Presentations 


Opening  Tim Bartram (GS1 Germany)
EPCIS-based transparency for consumers, supply chain partners and authorities in the meat supply chain Huub Scholten (Wageningen University) and Tim Bartram (GS1 Germany) 
Full Efficiency, Control, and Transparency in Food Supply Networks: EPCIS - The Next Generation Ralph Tröger (GS1 Germany)
The ebbits project: from the Internet of Things to Food Traceability Paolo Brizzi (PerT Area, Istituto Superiore Mario Boella)
Real-time supply-chains with EPCIS and RFID Falk Nieder and Fabian Schenk (European EPC Competence Center)
UNCEFACT standard message Tracking and Tracing animals and fish Frans van Diepen (UN/CEFACT)
Summary of the session and introduction to the hackathon  Huub Scholten (Wageningen University and Tim Bartram (GS1 Germany) 

B. Hackaton Collaboration on enabling supply chain transparency for (fresh) food

  • Introduction by Tim Bartram (GS1 Germany) and Huub Scholten (WU)
  • Which approaches to enable transparency in (fresh) food supply chains are represented in this hackathon (?)
  • Identifying characteristics of the various approaches
  • Structure these characterisitics in a SWOT matrix:

  • Is there a base for further cooperation on enabling (fresh) food transparency 2.0) A new project? Which type of funding?

Contribute to Session 5.2

You can also contribute to session 5.2, read more about the session and how to contribute


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Global Strategy for ICT in Agri-Food
Session 6.1 CEO meeting (on invitation only)

Contact persons: Krijn Poppe, Rod Conner, Gil Gonçalves


A invited group of executive managers of Agri-Food companies in the US and Europe will search for a common strategy for eBusiness and ICT and begin to work on a implementation for that.


Are you CEO of an agri-food company and interested to participate, please contact us.

More detailed information about this session can be read here




European landscape of standardization             
Sjaak Wolfert, LEI Wageningen UR
FIspace advisory meeting
Sjaak WolfertLEI Wageningen UR



Session 6.2 Adoption of ICT

Contact persons: César Toscano, Jack Verhoosel


This workshop will present how ICT is being adopted in current upstream initiatives on agro-food supply chains. The aim is to show how current needs in the agro-food domain can be fulfilled by ICT in the following years. Special focus is on the adoption and implementation of ICT-based solutions on upstream agro-food supply chains.

Current situation on the adoption of ICT in B2B transactions  César Toscano, INESC TEC
Stimulating e-Business adoption: An exploratory study in Dutch pot-plant supply chains  Cor Verdouw, LEI Wageningen UR
The E-Document initiative - Dematerialization of invoices and related documents  Marie Beuret, AGRO EDI EUROPE
The SC-Trace initiative – Traceability of chemicals
The FitoPomo initiative – Monitoring and control of plagues, diseases and phenological states  César Toscano, INESC TEC
Open debate  

More detailed information about this session can be read here

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Plenary Closing Session

Pecha Kucha Session: Agri-Food apps

Chair: Jerzy Weres (Poznan University of Life Sciences, Poznan, Poland)

At present, software development is increasingly focused on development of small applications that are distributed via stores on smartphones, tablets etc. Apps. Also in agri-food business Apps are increasingly being introduced. The Pecha Kucha Session Agri-Food apps will focus on advanced and innovative smartphone applications developed for the Agri-Food sector. An overview of current availability and functions of more and more popular applications will be provided, and selected sample apps will be presented. The most important issues in designing and using smartphone software will be discussed, including trends, features and new business models.


Contributions Pecha Kucha session: 

A farm management smart app: eFarmer Michael Utkin, eFarmer
Auchan: Fresco di Filiera (Fresh Food Chain). Consumer Awareness App - Indicators from LCA (Life Cycle Assessment) Tiziana De Filippis, Leandro Rocchi, Elena Rapisardi, National Research Council-Institute of Biometeorology, Florence, Italy
SmartV - Mobile App for precision viticulture Leandro Rocchi, Tiziana De Filippis, National Research Council-Institute of Biometeorology, Florence, Italy
Homologa: The Global Crop Protection Database on the Cloud Patricia Perez, Homologa manager, Agrobase-Logigram SARL, St Julien en Genevois, France
A smart app integrated with a Web-based advisory system for designing and managing grain drying and storage Jerzy Weres, Przemysław Nowak, Mateusz Smoczyński, Poznan University of Life Sciences, Poznań, Poland
A smart app integrated with a system  for processing and analyzing graphical data for evaluating the state of plantation Przemysław Idziaszek, Adrian Zawadzki, Wojciech Mueller, Jerzy Weres, Janina Rudowicz-Nawrocka, Poznan University of Life Sciences, Poznań, Poland
AMD Agri: Agroindustrial Mobile Devices on the Cloud Juan Pablo Hurtado, Grupo JAD Ltda


Pitch Accelerator Projects

In phase 3 of the FI-PPP programme, starting in the second half of 2014, 16 new projects will be launched. They will use new mechanisms to give over 80 million euros in grants to SMEs for application developments. These projects will manage open calls for SMEs and web entrepreneurs to be financially supported for the development of innovation applications and services, based on FI-PPP technologies, across a wide range of societal and industrial sectors.

The 16 Accelerator projects are: CEED ISSUE, CREATI-FI, ExpaMeco, FABulous, FI-ADOPT, FI-C3, FICHe, FInish, FINODEX, FRACTALS, frontierCities, IMpaCT, INCENSe, SmartAgriFood2, SOUL-FI, and SpeedUp_Europe, and their collective ambition is to have up to 1,600 novel Future Internet applications developed and running by 2016.


FInish  Harald Sundmaeker (ATB Institut für angewandte Systemtechnik Bremen)
SmartAgriFood 2  Claus Groen Soerensen (Aarhus University)
FINODEX  Youssef Sabbah (Europe Unlimited)
Fractals  Sjaak Wolfert (LEI Wageningen UR)              



Interactive Closing session

Moderators: Krijn Poppe (LEI Wageningen UR)


This session will go into the lessons learned at the conference; challenges for the future and the opinions of participants of the conference.



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